Computerization allows business to
deal with large database and faster their operations process. Moreover data records can aid as
decision support in their business decision making. Many large retailers like
Wal-Mart has utilized the advantages of computerization and become the largest
retailer in the world. The field of retail sales has its basic in retailers
bringing buyers and product's together in the marketplace. There are a number
of ways retailers can do this ,and many tools they can use in their work. Computers,
which have had an impact on nearly every economic sector, are especially
prevalent in relail where their effect is visible at each level of the retail
organization.
Online Sales
One of the most significant impact of computers in the field of retail
sales is the phenomenon of online sales. Most major retailers have large Web
presences, offering a full range of their
products for order customers can
order out-of-stock items from a physical
location for home delivery or in-store pickup, eliminating the lost
sales that come from lack of inventory.
Marketing
Retailers
also feel the impact of Computers when it comes to marketing. In addition to
print, radio and television marketing, retailers can turn to the internet for
banner ads, websites and email promotions that get customer's attention. Online
marketing also means that a retailer can reach potential customer's anywhere in
the world for a much more reasonable cost than other forms of global marketing.
Inventory
Management
Retailers need
to control their inventories to succeed.Too much overhead means the business
money is tied up in unsold product.Too little means there might be problems
meeting customers demand. A simple
computers program such as a spreadsheet allows a retailer to track
inventory levels over time and ensure that the right amount of products is
always in stock.
An excellent case
study for computerization in retail sales is wal-Mart. Wal-Mart is a good case
study because it is a company has many impact on sales .
None of us live entirely independent of others. We all
depend on retail sales to live.
Computerization of the industry largely affects our every
day. Regardless of whether it's impact
is good or bad, computerization in retail sales helps our
society work in more efficient and cost-effective ways.




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